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We work on a specific formula we have found to be highly effective. This includes the required hierarchy of information needed by the client and a clean, fresh look. While this templated approach can appear a little repetitive, in most cases, you are looking for local clients within 10 km of your practice location and are not really competing with therapists 15 or 20 km away. Additionally, this standardised approach brings down the price compared to completely customised offerings.